Seaminster: regeneration of a seaside town through “creativity, unconventionality and misrule”

Imagination is key to the revival of Britain’s seaside towns

“Two years ago, a select committee report on regenerating seaside towns highlighted the success of Seaminster, a once-shabby resort that learned to make a virtue of its “romance and its grit”, after recognising that behind the tatty amusement arcades and stink of seaweed lay a place of “creativity, unconventionality and misrule”. A journalist who had grown up there was enlisted to promote it. A music festival, film-making co-operative, fast broadband and sustainable energy projects did their bit. Someone even built a sauna on a beach. The only snag, the committee admitted, was that Seaminster was fictional; it had completely made it up.”

Imagination is key to the revival of Britain’s seaside towns | Gaby Hinsliff | The Guardian

Here’s the full description of Seaminster:

“Box 1: Seaminster: a vision for how seaside regeneration should work”

House of Lords – The future of seaside towns – Select Committee on Regenerating Seaside Towns and Communities

With some ‘creativity, unconventionality and misrule’ from the 2017 Seafest in Sidmouth:

Sidmouth Seafest 2017 – Sidmouth Coastal Community Hub CIC