We are now learning that stories can be powerful tools to change organizations. And indeed we know how a powerful story can inspire people to change.

In particular, we are realising how storytelling boosts environmental impact and engagement:

Knowledge exchange requires capturing your audience’s attention. Given that humans are hard-wired to enjoy stories, adapting your content as a story can bring it alive. We are 22 times more likely to remember information if it is presented in a story, according to reports. The learning is often subliminal, with audiences typically believing it was information they already knew and denying it was acquired from a story.

And lots of authors are telling such stories, with Columbia University recently hosting a book launch where author BrightFlame debuted her solarpunk novel, The Working:

Held in a hybrid format, the event welcomed a diverse audience of students, faculty, and eco-conscious readers, all eager to learn how storytelling can spark real-world change. For nearly a decade, BrightFlame has played a pivotal role within the Center for Sustainable Futures team, contributing to strategic planning for potential projects and collaborations

This is: The Power of Storytelling: How Climate Activists Drive Meaningful Change

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